2024: The year of the new heroes, with CUPRA's biggest product offensive
Take your favourite CUPRA model with you at all times
CUPRA: The unconventional challenger brand
We are more than a car brand
CUPRA AT A GLANCE
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
LATEST news
19/12/24
Company
16/12/24
CUPRA Brand universe
CUPRA City Garage becomes the best plan to experience a magical Christmas in Madrid
Guided by the Light: Experience a Unique Christmas Through the Magic of Light is the title of an immersive light installation offering a unique experience until January 5th.
13/12/24
CUPRA Brand universe
CUPRA joins the Berlinale as new Principal Partner from 2025
The brand will become the 75th Berlin International Film Festival’s new mobility partner with its zero-emission vehicles
09/12/24
CUPRA Brand universe
CUPRA launches a new campaign focused on the talents of a new generation to celebrate FC Barcelona’s 125th anniversary
The new campaign is born from the shared commitment to future talent and featuring young players from Barça’s men’s and women’s teams
05/12/24
CUPRA Brand universe
CUPRA opens its 10th CUPRA City Garage in Istanbul, concluding an historic year for the brand
Located in the vibrant maritime district of Galataport, the space blends CUPRA’s Mediterranean roots with Istanbul’s unique mix of European and Asian cultures
03/12/24
CUPRA Brand universe
CUPRA and Fundació Joan Miró join forces to inspire a new generation of artists
CUPRA will be the official co-sponsor of the Joan Miró Prize
