• Since February 2024, 25,000 people have visited the CUPRA City Garage in Madrid to enjoy its cultural agenda, the latest CUPRA models, the immersive room, the coworking area, and its restaurant.
• The space has hosted around 100 public events and collaborated with more than 40 companies, organizations, and institutions.
• Some of the notable guests who have visited the CUPRA City Garage include Los Javis, Aron Piper, María Becerra, Arca, David Broncano, Ale Galán, Delfi Brea, Elena Anaya, and Ricardo Sorogoyen.
• Additionally, the Garage has supported emerging talents such as Paula Cendejas, Jimena Amarillo, Ona Mafalda, and Casa Antillón, among others.
• In 2025, the Garage will celebrate its first anniversary, continuing its commitment to urban culture and incorporating major events such as San Isidro, Halloween, and Christmas, with electrification as a central theme.

Since its inauguration on February 21, 2024, the Garage has featured events spanning music, art, design, literature, sports, mobility, and business, among other fields, attracting a wide array of renowned guests. From the music world, Los Javis presented the album for La Mesías; Aron Piper launched his debut album; DJ Arca headlined the inauguration’s lineup; and La Zowi hosted a music session to celebrate her latest project. Prominent television personalities like David Broncano, Grison, and Arturo Valls visited the Garage, while figures such as Elena Anaya, Malena Alterio, and Ricardo Sorogoyen spoke about their latest releases. The Garage also supported the directorial debut of Antón Álvarez (C. Tangana) with La guitarra flamenca de Yerai Cortés. Art and design were well-represented by TVBOY, Gema Polanco, Ana María Caballero, and the SMTH Digital Art Contest. In fashion, engaging talks were led by designers like Moisés Nieto, Jaime Álvarez (Mans), and Pablo Erroz, while Karont and María Escoté presented their collections. Sports also generated significant interest, featuring encounters with CUPRA’s paddle ambassadors, including Ale Galán, Delfi Brea, and Ari Sánchez, as well as a masterclass by Ffitcoco.

The Garage has also championed young talents across various creative fields, such as Paula Cendejas, Ona Mafalda, Jimena Amarillo, Oddliquor, La Pantera, Checkinmela, and Casa Antillón. Additionally, several popular podcasts for millennials and Gen Z were recorded live at the Garage, including Hightalks (by Highxtar), 620 BPM (by Radio Primavera Sound), Pijas Marrones (by Subterfuge), and La cena de los idiotés (by Cadena SER).

Beyond the events it organized, the Garage has established a collaborative formula with over 40 companies, institutions, and organizations to build a culturally significant agenda, including Serielizados, Bresh, Penguin Random House, Foro de Marcas Renombradas, and Sernauto.

In the words of Cristina Vall-Llosada, Managing director of CUPRA City Garage Madrid and CASA SEAT (Barcelona): “It has been a spectacular start. In just eleven months, we’ve carved out a space for ourselves in Madrid and have been warmly welcomed. We are deeply grateful to our Tribe, who support and inspire us to continue delivering unique experiences tied to urban culture, mobility, and electrification.”

The Garage has showcased some of CUPRA’s most recent launches, including the new CUPRA Formentor and CUPRA León, designed to evoke powerful emotions. Additionally, the CUPRA Terramar, an electrified SUV born to be the hero of a new era, was presented as part of the 37th Louis Vuitton America’s Cup.

Mobility remained a key theme throughout 2024, with conferences, debates, and events featuring various experts, including the presentation of the 2024 Auto Mobility Trends Barometer.

February will mark the first anniversary of the CUPRA City Garage, with a lineup of events tied to the brand's core themes such as music, art, design, sports, and electrification. The program will feature notable figures from each field, culminating in a memorable CUPRA Night that will bring together the entire Tribe.

Before then, January will host a series of exciting events, including a special screening of La guitarra flamenca de Yerai Cortés, the directorial debut of Antón Álvarez (C. Tangana), and the presentation of the hit series Los años nuevos by Ricardo Sorogoyen. Cast members, including Francesco Carril, will attend the event on January 28.

The month’s musical highlights include a live podcast recording by Highxtar on January 9, the Murcian band Trashi presenting their debut album on January 24, and YouTuber Julieta Wibel premiering the first episode of her podcast on January 16.

On January 20, Casa Barré will offer a masterclass showcasing its successful method that blends fitness and wellness to achieve a balance of mind and body.

Other major events on the Garage’s calendar include San Isidro and Halloween, reimagined with the brand's rebellious style, as well as a family-friendly Christmas celebration. The program will also include a series of immersive experiences in the MAD Room, Madrid's largest immersive space, combining gastronomy, art, and music for a unique experience.

All cultural activities at the CUPRA City Garage Madrid can be found at:
https://www.cupraofficial.es/city-garage-madrid.