Sculpting the new hero
Full-scale clay models are essential in the design process of a car to fully appreciate its final proportions
CUPRA: The unconventional challenger brand
We are more than a car brand
CUPRA AT A GLANCE
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
LATEST news
15/01/25
CUPRA Terramar
10/01/25
Racing
CUPRA KIRO presents its new livery for the ongoing Formula E season
CUPRA blends its racing DNA and its design obsession to create a unique livery for the ongoing season
02/01/25
CUPRA Brand universe
CUPRA City Garage Madrid closes its first year with over 25,000 visitors
Since February 2024, 25,000 people have visited the CUPRA City Garage in Madrid to enjoy its cultural agenda, the latest CUPRA models, the immersive room, the coworking area, and its restaurant.
27/12/24
CUPRA Brand universe
CUPRA 2024: Reflecting on a year of challenges and growth
As we approach the end of 2024, it’s that time of the year when we look back and reflect on our milestones to assess where we stand, before turning our attention to the upcoming goals for 2025.
19/12/24
Company
CUPRA 2024: Reflecting on a year of challenges and growth
Take your favourite CUPRA model with you at all times
16/12/24
CUPRA Brand universe
CUPRA City Garage becomes the best plan to experience a magical Christmas in Madrid
Guided by the Light: Experience a Unique Christmas Through the Magic of Light is the title of an immersive light installation offering a unique experience until January 5th.
