Wayne Griffiths has been the CEO of SEAT & CUPRA since October 1st, 2020.
 

Griffiths started working life in the family dealership prior to studying International Management and German in Leeds.
 

Griffiths’ career has closely been linked to the Volkswagen Group. He began at AUDI AG in Ingolstadt in 1989 and after a stint at SEAT between 1991 and 1993 he returned to Audi, where he held various senior functions in the newly established Marketing and Sales division. Griffiths was subsequently appointed assistant to the Board Member for Marketing and Sales. From 1997 to 1998 he headed the International Retail Marketing department and from 1998 onwards Griffiths occupied a number of executive positions in the AUDI AG sales division. From 2005 to 2013 he was responsible for sales in the European export markets and was the Head of sales at AUDI AG in Germany until he was appointed SEAT S.A.’s Executive Vice-President for Sales and Marketing in 2016.