Sven Schuwirth has been SEAT S.A.’s Executive Vice-President for Sales and Marketing since 1st February 2024.

Schuwirth has more than 20 years of extensive experience in the automotive industry. In 2004, he was appointed Head of Brand Development and Corporate Identity at AUDI AG. In 2008 he took on the role of Head of Brand Strategy before becoming Head of Brand Development and Digitalization in 2009. After a year at BMW AG, he returned to AUDI AG in 2019 to take charge of the newly established ‘Brand Audi, Digital Business and Customer Experience’ division. He joined SEAT S.A. in June 2021 as Head of Digital Business and Product Strategy before his appointment as COO of CUPRA in 2023.

Sven Schuwirth studied Business Management and Engineering at the Technical University of Berlin and at the University of California. He speaks German and English.