The raw emotion of the new CUPRA Formentor’s exterior design is reflected inside with an improved quality interior with the introduction of sustainable materials with a range of digital technologies and material choices.

The new CUPRA Formentor greets the driver and passenger with a welcome ceremony, with a dynamic light ceremony in the front and rear illumination of the car, while also projecting the CUPRA logo onto the ground and an illuminated doorstep. Once inside the sense of change becomes clearer with a range of new materials and approaches to the cabin design.

The familiarity of the CUPRA steering wheel, with the paddles & satellite buttons - which comes as standard for DSG versions - to maximise control and improve the driving experience and stability of the sports or bucket seats, the digital architecture and the completely updated material choices all direct thoughts to a superior machine, reinforcing its performance credentials.

The dashboard surfaces use 3D parametric pattern to deliver tactility and optical interest in the surface. The centre console is newly designed with greater precision in each of its details, and improved materials to increase the interior quality, including the soft material on the side of the centre console with stitching details. While the copper accents located around the cabin, including on the air vents add to the style.

A range of seat options not only give the driver and occupants increased character; they also integrate a more sustainable approach to material choices. The sports seat uses textile upholstery while the Bucket seats can be covered in either 73% recycled microfibre - with a progressive laser perforation - or environmentally conscious leather. A continuation of CUPRA’s push to make the brand – and the automotive industry – a more sustainable proposition for customers.

Last but not least, the CUPBucket seats add an additional dimension, with a lower seating feeling to deliver a more ergonomic, sporty seating position. CUP Bucket upholstery is made from upcycled SEAQUAL® YARN textile as well as DINAMICA with 73% recycled polyester.

When equipped with CUPBuckets, the interior ambient, such as the dashboard, the centre console and the door handles comes in Enceladus grey, while satellite buttons on the steering wheel comes in glossy black, and air vents and centre console details in dark chrome.

Digitalisation is at the centre of the driver’s focus. A new and improved HMI is implemented in the digital cockpit behind the steering wheel as well as in the larger 12.9’’ infotainment system, with a retro-illuminated slider.

The infotainment system comes with an improved App Bar, widgets, and Clima Bar for an easy-to-use user interface. It’s all about simplicity, personalization, and cutting-edge design. Climate control is now seamlessly integrated into the main unit's screen, making all vehicle functions and assistants accessible with just a single click, joining the digital and physical interactions.

The CUPRA Formentor integrates a new optional high-fidelity 12-speaker audio sound system developed in collaboration with the audio experts of Sennheiser Mobility. The high-powered 390-watt system immerses the driver and the passengers in a unique sound experience. It’s an audio technology that incorporates Sennheiser's AMBEO Concerto software, able to distil fundamental components of music, including different instruments and room information, redistributing them throughout the car. This software delivers the pure signature Sennheiser sound, that is created based on the long-term Sennheiser history providing artists and music professionals with trusted sound solutions.