• The CUPRA Tavascan is the brand’s first all-electric SUV coupe, and its second fully electric model after the CUPRA Born
• New striking design language, delivering sporty proportions, breaking conventional rules for a new generation of driver
• The CUPRA Tavascan perfectly matches electrification and performance; the most powerful version delivers 250kW (340PS), with dual-motor all-wheel drive system
• The CUPRA Tavascan is an emotional and driving oriented SUV, featuring selectable Sport DCC chassis technology and progressive steering
• The CUPRA Tavascan can be ordered from June 2024; deliveries will start after the summer

CUPRA continues its product offensive with the launch of the CUPRA Tavascan, the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.

The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.

The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.

“The brand’s journey towards electrification is its unstoppable impulse – it’s at the heart of everything we do. CUPRA is transforming itself towards a fully electrified brand by 2030. There are so many purely rational electric cars coming to the market. That’s not what CUPRA is about” said Wayne Griffiths, CEO of CUPRA. “In 2019, we had a vision to reinvent electrification: we wanted to show with Tavascan that it’s not a vehicle responding to change, but a car that creates it. Back then maybe it was only a dream. Now with the CUPRA Tavascan, our dream comes true.”

Designed and developed in Barcelona, the CUPRA Tavascan is produced at the Volkswagen Group’s Anhui factory in China, a state-of-the-art innovation hub for e-mobility.

The CUPRA Tavascan can be ordered from June 2024; deliveries will start after the summer.