• The brand will become the 75th Berlin International Film Festival’s new mobility partner with its zero-emission vehicles
• The partnership will explore new ways to find and impulse the next generation of film talent with a new version of CUPRA’s The Dream Makers project

CUPRA has announced that will join forces with the Berlinale and will become the new Principal Partner and official mobility partner of the 75th Berlin International Film Festival, that will take place in February 2025. As part of the agreement, the brand will provide the Berlinale's car fleet from 2025, taking the festival’s guests of honour and film crews to their premieres and events in zero-emission vehicles. In addition, CUPRA together with the Berlinale, will develop a new version of The Dream Makers, a project that searches for the next generation of filmmakers. 

This perfectly matches the spirit of the film festival and its objectives to discover new talent, attract young audiences, and support filmmakers of all disciplines on their journey into the spotlight. The festival is embracing initiatives such as this collaboration with CUPRA with the aim to blend the tradition of auteur cinema with modern sensibilities, promoting inclusion, sustainability, and narratives that reflect the realities of today's audiences.

“CUPRA shares a common vision with the new era of the Berlinale: to be an instigator of creativity, especially for the next generation. From 2025, this partnership will be a great opportunity for CUPRA to continue to impulse creative talent in the world of cinema,” said Wayne Griffiths, CEO of CUPRA.

“CUPRA is an exciting international brand whose motto is ‘challenging the status quo’. This is a perfect cultural fit for the Berlinale, and we can’t wait to make an impact together with them,” commented Berlinale Director Tricia Tuttle.

The Berlinale is a unique place of artistic exploration and entertainment. Throughout the years, it has developed into a platform for intercultural exchange and cinematic exploration. It is one of the largest public film festivals in the world, attracting tens of thousands of visitors from around the globe every year. For the film industry and the media, the eleven days in February are also one of the most important events in the annual calendar and an indispensable trading forum, as well as a showcase for established stars and emerging talent.

With this alliance, CUPRA will further extend its commitment beyond the automotive industry and underlines the brand’s continuing commitment the world of cinema. CUPRA counts renowned Hollywood actor Daniel Brühl and internationally acclaimed Spanish director J.A. Bayona among its brand ambassadors. In May 2024, the brand launched CUPRA's The Dream Makers and, in collaboration with the Escola Superior de Cinema i Audiovisuals de Catalunya (ESCAC), an innovative competition that nurtures and develops emerging cinematic talent. CUPRA is also the Automotive Partner of the Sitges Film Festival, the world’s most important cinematic event dedicated to fantasy and horror cinema.