Madrid in September does not disappoint, nor does the event schedule at the CUPRA City Garage Madrid

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  • As part of the 37th Louis Vuitton America's Cup, the City Garage will host the world premiere of the CUPRA Terramar, the new electrified SUV that combines CUPRA's obsession with design and the latest technology.
  • With the arrival of Premier Padel in Madrid, the venue will exclusively unveil the new gear for CUPRA's padel ambassadors, designed by Italian artist TVBOY.
  • A new edition of CUPRA Talks arrives in collaboration with Serielizados, featuring En fin, the new post-apocalyptic comedy on Prime Video starring Malena Alterio.

The CUPRA City Garage Madrid has established itself over the past few months as one of the city's hotspots, a place to experience unique events related to art, music, fashion, sports, and motorsports. As summer comes to an end and September begins, Madrid regains its characteristic energy, and the City Garage reopens its doors stronger than ever.

This month, the CUPRA City Garage will host significant activities related to the 37th Louis Vuitton America’s Cup, one of the world's most prestigious sporting events. As the global mobility sponsor of this iconic and unique event, CUPRA will hold the world premiere of its new hero for a new era: the CUPRA Terramar.

World Premiere of the CUPRA Terramar: A New Hero for a New Era

On September 3rd, as part of the 37th Louis Vuitton America's Cup, the World Premiere of the new CUPRA Terramar will take place. This electrified SUV pays tribute to the historic Terramar circuit in Sitges, CUPRA's birthplace, and positions itself as the hero of a new era. This model embodies the brand’s unmistakable DNA, blending excitement and performance with its new design language. On September 5th, at the Garage, we will have the pleasure of unveiling this new model at a special event full of surprises, where we will continue celebrating its arrival and offering an unforgettable experience for attendees.

CUPRA Kit Special Edition: Padel Ambassadors

The Madrid Premier Padel, one of the most important competitions on the global padel circuit, arrives in the Spanish capital, bringing together the world's top players. The CUPRA City Garage Madrid will exclusively present, alongside CUPRA ambassadors Fede Chingotto, Juan Tello, Ari Sánchez, and Paula Josemaría, among others, the special edition of the CUPRA Kit, designed by Italian artist and brand ambassador TVBOY. This event will offer the opportunity to hear from the top players on the circuit and get an exclusive look at their new gear.

A night of: Grace Sundays

On September 6th, Grace Sundays lands at the CUPRA City Garage Madrid with a special edition to bid farewell to summer. With its distinctive sound blending hip-hop, afrobeats, R&B, and electronic rhythms, DJs Javs, Afri K, and MBA, along with a live performance by artist PLM, will create an unmatched atmosphere, making the night a unique and very cool celebration.

Watch Party: Final Madrid Premier Padel

Taking advantage of our ambassadors' prominence at the Madrid Premier Padel, the City Garage will live-stream the tournament final. The venue will feature Felipe Navarro (@energy.padel) as the master of ceremonies, one of the most influential voices in the world of padel, who will bring his style and expertise to make this event truly special. It will be an excellent opportunity to support CUPRA’s ambassadors as they compete at the highest level.

Book presentation: El método Z para comer bien by Luis A. Zamora

Luis A. Zamora, a renowned dietitian-nutritionist and contributor to various television programs, presents his new book El método Z para comer bien, where he offers a refreshed and unique perspective on nutrition. Through a practical and accessible approach, Luis demystifies concepts and provides useful tools to improve daily eating habits. This is an essential read for those looking to understand nutrition like never before.

Serielizados presents: En fin by Prime Video

This month, the new post-apocalyptic comedy En Fin, directed by David Sainz, premieres, and the CUPRA City Garage will have the privilege of hosting part of the team behind this exciting project: actors Malena Alterio and José Manuel Poga, screenwriter Enrique Lojo, and the series creator David Sainz. It’s a unique opportunity to enjoy a fun gathering and uncover all the secrets behind this new series.

Yoga Masterclass: Mercedes de la Rosa

Mercedes de la Rosa, a distinguished yoga and meditation instructor, arrives at the Garage to offer one of her exclusive masterclasses, part of a special activity inspired by the There is no second concept of the America's Cup. Known for her holistic approach to the mind-body-spirit connection, Mercedes has revolutionized yoga practice with her unique methodology, which blends traditional techniques with modern strategies to promote a healthy and balanced lifestyle. In this session, she will guide participants toward developing a winning mindset through yoga, providing valuable tools for both personal and professional well-being.

Garage Live Podcast: 620 BPM by Radio Primavera Sound 

In the first edition of the 620 BPM live podcast, the City Garage had the pleasure of hosting Choclock as a guest, who shared his creative process and the challenges he faces in the music industry. For this new edition, Isma Silva and Dani Galeano have prepared a surprise for all music lovers: a very special guest who promises to reveal fascinating aspects of the musical world.

Book presentation: Criar Juntos de Miriam Tirado 

Miriam Tirado, a consultant, writer, and journalist specializing in motherhood, fatherhood, and parenting, presents her new book titled Criar Juntos. In this work, Miriam explores how the arrival of a child not only transforms individual lives but also causes profound changes in the couple's dynamics. With her experience and empathetic approach, she offers valuable insights and strategies for navigating these changes and strengthening the relationship while experiencing parenthood.

CUPRA Talks: Pádel, de nicho a tendencia

Padel is one of the sports that has experienced unstoppable growth in Spain over the past decades. But what is the real impact of this phenomenon? What is the reach and magnitude of its expansion? The event will feature industry experts who will provide a detailed view of padel's current impact. We will uncover little-known aspects and curiosities about this sport, which has evolved from a simple trend into a multimillion-dollar business.

The Rebel Training powered by: Urban Sports Club with Fabela

In the second edition of The Rebel Training with Urban Sports Club, the City Garage will offer a unique boxing experience with Fabela Boxing Club. The session will feature an intense workout that includes tabata exercises, technique refinement, and stretching to provide a complete and dynamic training experience. Additionally, visitors will have the opportunity to look like a real boxer, thanks to Malavana's team and their braid-making skills.

Meditation Seminar: Tony Espigares

Tony Espigares, the coach transforming the realm of emotional health through the fusion of meditation, neuroscience, and self-awareness, will be at the CUPRA City Garage Madrid on September 27th and 28th. This architect of mental well-being will offer two comprehensive workshops promising a deep dive into his revolutionary methodology. During these workshops, Tony Espigares will guide participants through enlightening talks, guided meditation sessions, and interactive group dynamics. This is a unique opportunity to explore and experience his pioneering approach, designed to promote emotional balance and personal growth.

Todas las actividades culturales de CUPRA City Garage Madrid pueden consultarse en https://www.cupraofficial.es/city-garage-madrid.

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