• This CUPRA Collection strengthens the brand’s ambition to go beyond automotive and inspire the world from Barcelona through unique, bold design
• The exclusive beachwear collection is now available for purchase on the Official CUPRA Collection Online Shop and at CUPRA Garages 

CUPRA is unveiling its new CUPRA Collection: Beachwear, a unique selection of pieces representing the brand’s rebellious spirit. Inspired by the energy of Barcelona, this collection is an invitation to the CUPRA Tribe to wake up their rebellious DNA in both fashion and sport. In line with CUPRA’s aesthetic values, while embodying its Barcelona origins through the combination of quality and beauty, the CUPRA Collection: Beachwear has been crafted with innovative details and a unique style.

“As a brand born in Barcelona, for CUPRA, living by the sea is more than going to beach, it is a lifestyle. The new CUPRA Collection: Beachwear has been designed to embrace this way of life that combines the vibe of festivals, sports and the beach,” said Miguel Díez from CUPRA Collection. “This collection shows how design permeates everything we do and our ambition to challenge the status quo,” he added.

The new collection, which features a progressive, eye-catching style, has been designed to embrace Barcelona’s lifestyle, offering different pieces like technical swimwear for men and women, as well as iconic bikinis and one-piece swimsuits, complemented with other accessories such as a beach towel and a tote bag. The collection’s most distinctive characteristic is the materials used during the manufacturing process. The items are made of a technical fabric with a mesmerising, iridescent effect, resembling certain details found in CUPRA cars, while also being present in other elements of the collection, such as the CUPRA Collection: Essentials and the Wilson x CUPRA Rebel Racket.

The CUPRA Collection: Beachwear was previewed in the Motel, the artists’ backstage at the 2024 Primavera Sound festival in Barcelona. It is now available for purchase at the Official CUPRA Collection Online Shop and at CUPRA Garages, and includes the following items: 

• Iconic one piece: Inspired by the shape of the CUPRA logo, this one-piece features the brand’s characteristic iridescent effect and combines technical innovation with daring design. Price: 80 €
• Bikini: Crafted with precision and style, it ensures both durability and comfort, making it perfect for lounging by the shore or taking a dip in the ocean. Available with two bottom shapes, featuring the brand’s iridescent effect. Price: 50 € top, 55 € bottom
• Technical swimsuit: Neoprene technical swimsuit designed specifically for water sports enthusiasts. It offers UPF protection to safeguard against the sun’s harmful ultraviolet rays. Price: 89 €
• Technical t-shirt men: Lightweight tee with UPF protection. The fabric wicks away moisture, keeping you cool and dry. Price: 50 €
• Men’s swimsuit: Designed with a mid-thigh length, it offers both comfort and sophistication. Price: 59 €
• Beach towel: Crafted from soft, absorbent fabric, this towel has a vibrant design and durable construction, along with a convenient pocket with a zipper to securely store essentials. Price: 49 €
• Tote bag*: Spacious and versatile, this bag is perfect for storing towels, sunscreen, and more. The durable construction and its design make it the perfect accessory for any beach outing. Price: 35 €

* The Tote bag will be available from July.