• We generate a large amount of data in our daily lives that reveals details about us and can be harnessed to improve the quality of life for users
• Artificial Intelligence PhD Nerea Luis joins Carlos Buenosvinos, CEO of SEAT:CODE and head of the SEAT Data Office, to discuss the challenges and opportunities of big data in SEAT S.A.’s podcast ‘Moving Forward’
• The episode is now available on SEAT S.A.’s official channel on Spotify, Apple Podcasts, Google Podcasts and Ivoox

Data is part of our daily lives. Where we go, what brands we like, how we interact... every decision leaves a trace in our wake. This is why big data has become a field to be exploited and is currently one of the technologies that is attracting the most investment, as it also opens the door to a new way of improving the quality of life of users and society. Carlos Buenosvinos, CEO of SEAT:CODE and head of the SEAT Data Office, and Sngular’s Artificial Intelligence PhD Nerea Luis appeared on SEAT S.A.’s Moving Forward podcast to talk about the challenges and opportunities of big data.

Ensuring road safety. “At SEAT S.A. we’re fortunate to have a very large volume of data, which enables us to make an open contribution to road safety” says Buenosvinos. Data is anonymised, that is, any reference to the identity of the person who generates it has been erased to visualise it as a whole and so “we’re able to identify which roads are less well lit and share that information so that infrastructure management companies can identify black spots in terms of lighting” he explains.

Boosting effect. For Dr. Luis, “artificial intelligence and how it relates to data analysis becomes a kind of enhancer for any sector.” And she adds: “If you know how to complement your role with the power of artificial intelligence and the ability of algorithms to learn, that will help you grow faster and focus on details.” In this sense, data analysis has also enabled SEAT S.A. to implement predictive maintenance internally, “so we’re able to reorganise ourselves to minimise stoppages, downtime and ensure that we anticipate unforeseen situations” concludes Buenosvinos. 

The new episode of Moving Forward, Big data, a world full of opportunities, is now available on SEAT S.A.’s Spotify, Apple Podcasts, Google Podcasts and Ivoox channels.

SEAT S.A. Communications

Elisabet Anglada
Head of Content Activation
M/ +34 689 282 093
elisabet.anglada@seat.es

Gemma Solà
TV & Media Activations
M/ +34 639 944 087
gemma.sola@seat.es