- The new sporty SUV brings the CUPRA brand upmarket, to new customers and new growing segments without losing its rebellious and challenger spirit
- The CUPRA Terramar embraces the new design language of the brand, with a bold and confident look
- The interior reinterprets sportiness with a driver-oriented cockpit enhanced by the design of the centre console
- The CUPRA Terramar is available with different powertrain options, including the new generation of plug-in hybrid technology (eHybrid), delivering 272PS (200kW), while offering more than 100km of all-electric range
- Driving dynamics is enhanced thanks to the standard sport suspension and progressive steering, as well as the new adaptative chassis control and Akebono brakes
- CUPRA joins forces with America’s Cup under the motto “there’s no second” and launches the “Terramar America’s Cup” limited edition
- CUPRA has now a full fledge product portfolio with the launch of CUPRA Terramar
The CUPRA Terramar is the brand’s new hero of a new era, in an incredibly significant year. The sporty SUV shifts CUPRA into the hotspot of the fastest growing segment in Europe.
Delivering on what the brand promised two years ago, the CUPRA Terramar will continue to drive the success of the company and its financial performance.
CUPRA is one of Europe’s fastest growing automotive brands, with around 700,000 cars delivered since 2018 while expanding its reach around the globe with more than 800 CUPRA garages worldwide.
“With the CUPRA Terramar, we will not only grow our portfolio of products but at the same time help our brand to “grow-up” by bringing CUPRA upmarket, to new customers and new growing segments, without, however, losing our rebellious and challenger spirit.” said Wayne Griffiths, CEO of CUPRA. “A car that reinforces CUPRA today as a brand that is more mature, more confident in its direction, and more certain in its identity than ever before, without ever compromising on a rebellious spirit and authenticity.”
The CUPRA Terramar deserved a promising launch, that’s why CUPRA and the America’s Cup have joined forces in a strategic alliance to inspire the world from Barcelona during the competition’s 37th edition at the home of CUPRA.
The launch of the CUPRA Terramar is underscored by the exclusive America’s Cup Limited Edition; only 1,337 units of the car will be produced with unique design and style cues that embrace the collaboration.
Designed and developed in Barcelona, the CUPRA Terramar is produced in Audi’s Györ plant in Hungary. Deliveries will start during the last quarter of this year.
