- MIKAKUS x CUPRA BORN sneakers continues the collaboration between the two iconic brands from Barcelona
- The footwear mixes a sustainable, recycled approach to materials use to deliver quality, comfort, and style thanks to the ECOLIVE canvas
- Graphic details link the MIKAKUS x CUPRA BORN to its automotive namesake, shaping the footwear, and emphasising the connections between the two brands
CUPRA enhances its relationship with MIKAKUS, launching a new sneaker inspired by its Barcelona neighbourhood el Born, and designed to express the progressive spirit of both brands.
The MIKAKUS x CUPRA BORN sneakers, are the result of a collaboration between the two iconic brands to deliver a piece of footwear based on a shared motto: follow your own drive to get what you want.
The MIKAKUS x CUPRA BORN is environmentally conscious, just as CUPRA places incredible emphasis on sustainability, using recycled materials, giving irrefutable proof that design is not at odds with quality and comfort.
"This collection continues our collaboration with MIKAKUS, a sneaker brand that shares our vision of inspiring the world from Barcelona through exclusive and unconventional products,” said Antonino Labate. CUPRA Global Director of Strategy, Business Development & Operations “The MIKAKUS x CUPRA BORN shoes are further proof of our ambition to generate a lifestyle universe inspired by our values beyond our purely automotive."
Likewise, Mikakus CEO Mark Wieding highlighted: “To have partners such as CUPRA means a lot for MIKAKUS. We’re very proud of this collaboration with CUPRA and the new MIKAKUS BORN. Born in Barcelona both brands share their ambition to empower the city and make things move. With this second collaboration, we introduce a new silhouette and a brand new concept for us, being non gender.”
The ECOLIVE canvas mixes innovation and style, made from recycled textiles, treated, and rejuvenated to infuse the greatest properties into the footwear, making it hardwearing, supple and water repellent.
The MIKAKUS x CUPRA BORN‘s design is bursting with graphic details such as the codes on the back of the soles, reminiscent of the pneumatic code of the car model of the same name, and the rear loop that references the seat belts.
The MIKAKUS x CUPRA 'BORN' are the brand's first genderless sneaker, available in three colours: blue, black, and khaki, and one that pushes the union between the two brands ever closer.
*The MIKAKUS x CUPRA 'BORN' is already on sale.
CUPRA HQ Communications
Arnaud Hacault
Head of Product Communications
T/ +34 659 134 804
arnaud.hacault@seat.es
Andrea Santos
Product Communications
T / +34 689 560 095
andrea.santosmartorell@seat.es