The unconventional challenger brand takes the next step in its all-electric journey with the unveiling of the CUPRA Tavascan. The first hero in a new era for the brand, the CUPRA Tavascan is not only its first all-electric SUV coupe but also the impulse for its new design language, one that will feature on future electrified cars in the line-up.

The CUPRA Tavascan joins the CUPRA Born and six plug-in hybrid variants: CUPRA Leon, CUPRA Leon Sportstourer and CUPRA Formentor models, each available with two plug-in hybrid versions. And the CUPRA Tavascan which will come to the market in 2024, will be quickly followed by CUPRA Terramar also in 2024, and CUPRA UrbanRebel, the brand’s urban electric car in 2025.

Built on Volkswagen Group’s MEB electric vehicle architecture, two power output options are available. At the top of the range is the 250kW (340PS) VZ version, with power transferred to the tarmac using an all-wheel drive system that integrates an electric motor on both the front and rear axle for the ultimate driving experience. There is also a rear-wheel drive variant delivering 210kW (286PS) with an electric motor placed on the rear axle. All the vehicles’ performance is matched by the battery technology, with enough energy storage to travel around 550km* on a single charge.

The CUPRA Tavascan maintains the brand’s desire to deliver a driver’s car, but one captures a new and expressive interpretation of performance. Selectable chassis setups through its DCC Sport system, progressive steering and performance tyres mounted on 21” forged alloy wheels connect the driver with the car and the road to provide a unique driving experience.

The CUPRA Tavascan is 4,644mm long, 1,861mm wide, 1,597mm high and has a wheelbase of 2,766mm. Its dimensions balancing the need for driveability with the demands of everyday use but in a form factor that boosts desirability.